4 million trees! We'd like to say THANKS!
It has been a little more than a year since MAGNA sweets and Plant-for-the-Planet teamed up. We added the Change Chocolate to our product lineup and actively support this organization. Our company is even certified as climate neutral.
An affair of the heart
Everything started with a presentation in school. In 2007, Felix, who was 9 years old at that time, talked about the climate crisis in his class. At the end he said "Let’s plant one million trees in every country on earth" - the launch of a world-wide kids initiative.
The idea of Felix Finkbeiner goes even further. He wanted to include the chocolate industry and appealed to the producers of chocolate. They should donate 0,01 percent of their sales as „Future Fee“ to Plant-for-the-Planet. Nobody replied, so in 2010, Felix put his own chocolate on the market, with the help of the self-found Foundation Plant-for-the-Planet.
The launch of "The Change Chocolate" was the most successful product launch of any Fairtrade chocolate. In Dezember 2018, Stiftung Warentest crowned "The Change Chocolate" as the best milk chocolates compared to the 25 others. The award-winning flavour is „intensively creamy“ and is full of "vanilla, caramel and nuts“. But most importantly: The Change Chocolate is made how children think, every product should be made – fairtrade-certified and climate neutral
Doing somthing good, piece by piece
20 Cent of the price go directly to the reforestation project in Mexico. Plant-for-the-Planet plants a tree for every 5 bars sold on the Yucatán-Peninsula. With 10 Cent, Plant-for-the-Planet trains more children to be Climate Justice Ambassadors, the rest goes into climate-neutral production, in fair payment of the producers and climate-friendly logistics.
Thanks to all candy enthusiasts and chocolate fans! The tree counter grows daily.
And now we've reached a new milestone: Recently, we reached the global goal to plant OVER 4 MILLION TREES with a litte help from us and the support from our incredible customers .
We want to say thank you from the bottom of our heart to the people fighting for this project and to all the people spread this around the world.
This makes us extremely proud and futher enables us to actively do something for climate and sustainability. Together for a better world, who's with us?